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19 JUN 2020

e-Masterclass: Guide to real estate documentation

Real estate is considered one of the most lucrative businesses of all time. Given the magnitude of transactions taking place in the market, on the back of increased urbanization and migratory working population, real estate agents and brokers have continued to witness increased competition. COVID-19 has impacted the way businesses including real estate function. Dynamic change is the order of the day and ‘digital’ is the way to go. With the use of CRM software, agents and brokers can bring together entire processes on one platform, offering a unified view and transaction and sales experience. 

A ‘CRM’ platform not only ensures safety and confidentiality, it also assures reduction in response time and increase in agent efficiency.  

As part of a series of e-masterclasses on real estate sales & marketing, this session showcased the importance of CRM in real estate, and helped agents prioritize leads, taking into account in-depth analytics for lead sources, properties, competition and more. 

This masterclass is market specific to South Asia. 

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Available to CPD support package users only. You will have access to our on-demand content as part of your package.

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